Hauppauge

BLUEMOON was instrumental in creating a UK brand identity for Hauppauge Computer Works, or Hauppauge! - a US-based manufacturer and marketer of electronic video hardware for personal computers.

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In addition to its headquarters in New York, Hauppauge also has sales and technical support offices in the UK, France, Germany, The Netherlands, Sweden, Italy, Poland, Singapore and Spain. BLUEMOON’s objective was to produce a campaign that would succinctly explain the core benefits of Hauppauge's products to the UK public whilst providing an eye-catching graphical representation of its Win TV line of TV tuner cards.

BLUEMOON’s creative concept was successfully rolled out across the UK via press, outdoor advertising, online and in-store point-of-sale display boards.