Jersey Personal Pension Trust

The Jersey Personal Pension Trust employed the services of BLUEMOON to bring its branding experience to the Island’s very own personal pension plan - designed specifically for Jersey residents.

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Jersey's first ever, born and bred pension plan required an eye-catching design concept that would instantly communicate to consumers that The Jersey Personal Pension Trust was different to their usual run-of-the-mill financial product.

Commissioned by the Sector Trust Company Limited, BLUEMOON created the brand concept including photography, artwork and copywriting for all the applicable literature and was instrumental in visualising the project from its earliest stages of product development. BLUEMOON also created a sophisticated, distinctive website.